Given its current momentum, it is very easy to dissect Coin Master and say A, B and C can help you make $250k/day. They miss, either consciously or subconsciously, many of the factors that led to the success and are necessary to replicate it, while potentially attributing the success to dynamics that actually did not contribute positively. With both of these heuristics, people look at a success and draw conclusions from that success in retrospect and are not repeatable (i.e.

I will be writing in the near future about the Halo Effect and Survivor Bias, two heuristics that often lead to flawed decisions. Although Coin Master is unquestionably doing great and has found a Blue Ocean, it would be the second largest social casino product if it was officially classified in that category, you need to proceed with caution if you plan to imitate it. With the success of Coin Master, and the disruption it is causing in the social casino space, many are looking to understand and replicate its success.

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